Wow, I had a chance to sit down with Sidney Levy, the “father of brand marketing” and proponent of philosophical pluralism. I didn’t so much interview him as sit in awe of all the amazing stuff he was saying! He is by far the coolest most insightful, inquisitive and “alive” person I have known. In this little snippet he talks about the difference between authenticity vs. sincerity, and it really got me to wondering how one can tell the difference. I’d love to hear your thoughts on it, as always, your comments will determine the trust of the film.
If you are not sure who he is check here and here, also check out his new project about gullibility here, be sure to print the form and send him $5, “it’s for science”.
Disclaimer: This video was edited by me, not my production team, had it been edited by my production team, it would’ve been hella’ cooler. (Won’t you all be shocked when you see the actual film and realize that it was professionally done!)
This post is tagged authentic, authenticity, life in perpetual beta, melissa pierce, sincerity, sydney levy
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So, I’m thinking, Is authenticity a commodity now over sincerity? What do you think?
Ok, this was a really good start but we barely got into this idea!
As an artist I completely understand the difference between authenticity and sincerity.
As a person raised on ‘punk rock’ I have made a firm stand to be authentic first, and sincere second.
Authenticity doesn’t have to be “good” but sincerity does.
When do you use the word sincerely? mostly on letters where you are trying to present yourself as professional, competent or knowledgeable etc, not as you really are, all those things and a lot worse!
Authenticity is often associated with weirdness, rebellion and may even be a threat to the status quo. These days Billy Idol is far more sincere than authentic, you pay his manager and he’ll play your venue (or his lawyer will settle with your lawyer etc) but there was a time when he was authentic.
Billy Idol was one of the first punk rockers, it was his vision, imagination and courage that propelled the Sex Pistols to fame and started a whole new offshoot of music and culture and rules were made to be broken, just listen to the five minute guitar solo at the end of Generation X’s song Youth Youth Youth, it’s not Jimi Hendrix competent, it’s too long and wanky to be “radio friendly” (you never heard it right?) but it’s authentic as hell!
Our modern society is often too sincere for it’s own good, heck, as competent, knowledgeable and professional this fine blog is, all I know about the author is that she feels that something is lacking, and that her generation feels that something is lacking!
I’m not suggesting you run down to a hip boutique and buy some sincere punk rock merchandise, so you look different, just don’t try so hard to be sincere, as you are already authentic but you are suppressing it!!!!
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