It was extremely hard to decide what footage we kept secret for the film and what we could share with the blog. As always, this editing job was done by Melissa, not the professionals who are filming and editing the film. There are a few things I have to admit here: Firstly, I didn’t really know how hugely popular Jason Fried is when I scheduled this interview. What I knew was that he spoke at Seed Conference and that he had a philosophy that seemed be aligned with our film. Second, I didn’t do a lot of studying about him before this interview, and I have no excuse, I had plenty of time – it seems I like to get my impressions and inspirations in the moment of interaction, however I’m not altogether certain that my "fly by the seat of my pants" style of interviewing is a good idea. Third, He was so relaxed and at home talking with us, it was easy to see why he is the media darling of the tech and entrepreneurial world. He makes working and living from the heart look easy – like anybody could make this work. I mean, the man served us tea with so much enthusiasm for what he was doing it was an experience in itself! I was disarmed by the charming way he talked about the preparation of snow white tea. And finally, I really thought I took it easy on this guy. Don’t get me wrong, he had some great insights, however it would be great to reinterview him. Maybe I got too comfortable with him, because it really was like hanging out with one of my friends, like we could continue the conversation indefinitely. So I’m learning about the fundamentals of interviewing as I go along. It’s an interesting lesson though, that the more I like someone, the more comfortable I am with them, the harder it is for me to interview them. I wonder than what/if "like" has to do with the way we perceive genuineness and autheticness. Is that the reason we like something or somebody, because we are attracted to the uniqueness? This also brings me back to what Sidney Levy said about sincerity vs authenticity, I have to wonder where the line is, and as I watch this video, I see some of both… thinking thinking, what am I thinking? What do you think?