Jim Coudal is one of those people that you want around if you have a question to ask, any question.  He’s like a big friendly encyclopedia that makes bizarre connections between seemingly unrelated things.  Which is why it was so great to get him talking. 

We shot this interview in the Coudal Partners office.  The same office we interviewed Jason Fried in incidentally – and I think, this is some of the reason why I didn’t go too easy on Jim.  Remembering my soft hearted interview questions from my last interview at that office, I opted for discussing theory…

I asked the big one, the one that knocks around in my head constantly, "what is the connection between creativity and authenticity?"

You’ve watched Jim’s answer, what’s yours?

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